Shrinking Belly Ad Are Conning Consumers, FTC Alleges

Those online ads showing a shrinking waistline and offering “1 Tip for a Tiny Belly” have linked to some diet companies that are conning consumers, the Federal Trade Commission has alleged.



Independent promoters sell the ads to companies hawking diet products made from foods such as acai berries and African mangoes, as well as a human hormone known as hCG, the Washington Post reports. The FTC has filed 10 lawsuits against the acai berry marketers claiming deceptive advertising, but has taken no action against the other marketers.



People who click on the belly ad are led to fake diet or news sites that feature articles claiming to investigate diet claims, the Post says, citing FTC allegations. Reviews are favorable, as people claiming to have used the products rave about the results. People reading the claims are then directed to a website, where they can order “trial samples” of the products.



The FTC has alleged in the acai berry suits that the news sites aren’t legitimate and the weight loss claims can’t be substantiated. Consumers who don’t read the fine print won’t realize that they will be regularly charged for new shipments of the product until they manage to call a toll-free number and endure the time-consuming cancellation process, the FTC says.



The Post says one company tried to protect itself with this fine print on a fake news page: “This website, and any page on the website, is based loosely off a true story, but has been modified in multiple ways including, but not limited to: the story, the photos, and the comments. Thus, this page, and any page on this website, are not to be taken literally or as a non-fiction story.”



Read more at http://www.abajournal.com/

Megan Fox likes to eat healthy

Hollywood siren Megan Fox believes that treating herself on the weekend and having a healthy diet in the week is the secret to her stunning figure.

“Megan’s relaxed her strict diet and has been treating herself at the weekends. On weekdays she sticks to protein with salad and veg,” a source said. Apart from that Fox also works out with husband Brian Austin Greene. “He’s always worked out — and he got Meg into it. She does cardio and weights twice weekly but focuses on yoga and Pilates, which she loves,” the source added.

But Fox hates showing off her well chiselled body by wearing attention-seeking clothes. “If you wear anything interesting, you become instantly noticeable. I have this gorgeous Dolce and Gabbana white trench coat, but I can’t wear it without drawing attention to myself and I try to hide,”



Read more at http://www.hindustantimes.com/

Pros and Cons of The 17 Day Diet

In a world of fad diets and yo-yo eating, it's no surprise that something like The 17 Day Diet is getting a lot of attention. After all, it has the most appealing parts of any crash diet: it's short and it promises dramatic results. But should you do it? Here are the pros and cons in this review of The 17 Day Diet.

Review of 17 Day Diet: Pros

1. It's quick. The best part of this diet is that it's quick — just 17 days — and it features real food, so it's easier to stick to than other fad diets.

2. It can help you get back on track. If you're looking for a jumpstart to a healthier diet, The 17 Day Diet can give you the framework to get back to a more nutritious way of eating.

Review of 17 Day Diet: Cons

1. It's not a lifestyle change. By no means does The 17 Day Diet teach you how to eat a healthy diet for the long haul. Just like other fad diets, unless you keep up with some of the healthy eating requirements in The 17 Day Diet plan, once you go off the diet you're likely to put the weight right back on.

2. It may affect your workouts. In the beginning stages of The 17 Day Diet, you limit your intake of carbs. If you're someone who exercises a lot, this restriction of carbs may negatively impact your sweat sessions. No fun!



Read more at http://www.shape.com/